NEX COFFEE BAR

01 / OVERVIEW

The starting point.

NEX Coffee Bar is built around a simple thought: the next cup can become the best part of your day. The goal was to give that everyday ritual an identity that feels warm, contemporary, and easy to recognize wherever people encounter it.

THE BRIEF

The design task.

Create a distinctive identity for the coffee bar and carry it through the everyday touchpoints of a visit, from the first impression at the counter to the cup and packaging people take with them.

02 / DIRECTION

A visual language.

“Your Daily Next” became the idea behind the visual language. The expressive NEX wordmark brings character and confidence, while the angular X works as a compact signature across smaller applications. Olive, caramel, soft neutrals and coffee-dark tones give the brand warmth and clarity. Editor’s Note adds an editorial voice, balanced by Neue Montreal for everyday information.

03 / APPLICATIONS

The system in use.

The system extends across hot and cold cups, takeaway bags, cup holders, dessert boxes, food trays, sandwich wraps, napkins, straw sleeves and staff apparel. The recurring X pattern ties the pieces together. Signage, interior concepts and social content show how NEX can remain recognizable across physical and digital spaces while keeping an inviting feeling at its heart.