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PERSONAL PROJECT / BRAND IDENTITY · SOCIAL CONTENT · AI VISUALISATION

HORNE

Furniture for the way a space makes you feel.

HORNE wordmark presented on a softly lit mushroom lamp

THE IDEA

Designing for
the feeling of home.

HORNE is a collaborative passion project for a contemporary furniture brand built around calm, warmth and intentional living.

The idea was to show furniture as part of the moments people live with: a reading corner, a workspace, an outdoor pause. The identity and social content carry that feeling across every image and layout.

Project type
Collaborative passion project · conceptual brand
Scope
Visual identity exploration, social media design and AI-assisted product visualisation
Credits
Selected work by Muhammad Ahtisham Khan in a collaborative concept. Additional collaborator names and roles to be confirmed.
Design is not just what you see. It is how a space makes you feel.

01 / VISUAL IDENTITY

Quiet by design.

A warm neutral palette, muted sage, generous whitespace and a serif and sans-serif pairing give the brand a composed, lived-in character. The system leaves room for the furniture and the atmosphere around it.

HORNE product and furniture moodboard with brand description
Warm neutrals and muted sage in the HORNE colour palette
Bagind Serif and Gellix Sans Serif typography direction

02 / CONTENT DIRECTION

Objects in their element.

Each scene moves from the object itself to the experience around it. Soft light, natural materials and uncluttered interiors bring the product into the rhythms of everyday life.

Warm bedside setting with a sculptural black lamp
Golden lounge chair in a sunlit living space
Desk and chair within a calm home office
Outdoor sofa beside a pool at golden hour

03 / AI VISUALISATION

From product
to place.

For the product explorations, isolated furniture images are paired with AI-assisted interior visualisations. Each setting considers scale, light and mood to show how a piece might belong in a real space. These images are concept work, not physical photoshoots.

Brass wall hook shown beside its styled interior application
Sage cabinet shown beside a calm interior visualisation
Rattan outdoor sofa shown as a cutout and poolside scene
Floor lamp shown alone and in a softly lit reading corner
Black desk shown alone and in a modern workspace
Black bar stool shown as a cutout and in a warm interior

04 / SOCIAL MEDIA

A feed with a rhythm.

The grid alternates product scenes, spacious typographic posts and quiet details. It creates a consistent visual voice while letting each furniture piece have its own moment.

Composite HORNE social media grid with imagery, editorial copy and product stories

Individual social posts

Explore the complete set of 24 layouts.

HORNE social media design 1HORNE social media design 2HORNE social media design 3HORNE social media design 4HORNE social media design 5HORNE social media design 6HORNE social media design 7HORNE social media design 8HORNE social media design 9HORNE social media design 10HORNE social media design 11HORNE social media design 12HORNE social media design 14HORNE social media design 15HORNE social media design 16HORNE social media design 17HORNE social media design 18HORNE social media design 19HORNE social media design 20HORNE social media design 21HORNE social media design 22HORNE social media design 23HORNE social media design 24HORNE social media design 25

THE RESULT

One idea, across
many expressions.

HORNE brings the identity, social content and product imagery together around a single idea: thoughtful furniture changes how a space feels. This is a conceptual passion project, so no commercial launch or performance results are claimed.

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